Aug 2021 - Present day
Product Designer - VV DSGN INC
- Led end-to-end product design across multiple SaaS, marketplace, and mobile platforms, translating business requirements into structured user flows, wireframes, and scalable UI solutions
- Defined product direction through competitive analysis and user research, helping prioritize features and shape MVP scope across early-stage products
- Planned and conducted user research (interviews, affinity mapping, synthesis), identifying key user pain points and informing design decisions
- Designed complex workflows and information architecture for data-heavy products, improving usability and reducing cognitive load
- Built and maintained design systems (tokens, components, documentation) to ensure consistency and speed up development
- Created interactive prototypes to validate concepts, support usability testing, and align stakeholders before development
- Collaborated cross-functionally with product managers, developers, and stakeholders to balance user needs, business goals, and technical feasibility
- Delivered UX documentation (user flows, journey maps, wireframes, specs) to support efficient development and handoff