Aug 2021 - Present day
VV DSGN INC - Partner and Sr. Product Designer
- Lead end-to-end product design across complex B2B SaaS, enterprise, marketplace, mobile, and AI-powered products
- Translate ambiguous business requirements and technical constraints into system maps, information architecture, user flows, prototypes, and scalable interfaces
- Design workflow-heavy experiences across multiple roles, permissions, dependencies, statuses, notifications, confirmations, error states, and recovery paths
- Define product direction through competitive research, user interviews, synthesis, stakeholder collaboration, and technical discovery
- Build and maintain responsive design systems with tokens, reusable components, variants, accessibility guidance, and documentation
- Partner directly with product managers, engineers, and stakeholders, supporting design decisions with user evidence, business value, and technical rationale
- Use AI-assisted research and prototyping workflows to accelerate exploration while carefully validating logic, edge cases, accessibility, and design system alignment
- ProPortals: Designed buyer and seller workflows for a white-label B2B marketplace, including product variations, tiered pricing, quote requests, fulfillment, messaging, notifications, and responsive storefronts.
- SECO: Designed an AI helper and core onboarding, support request, subscription, and account management workflows for a limited access, community owned mental health platform, supporting multiple user roles, role switching, trust based permissions, privacy controls, billing, and admin operations.
- Quench SmartCharts: Designed an AI-assisted medical record review experience with source citations, page-level traceability, contextual notes, and clear connections between generated insights and original documents.
- Modern Logic: Designed an operator inbox, node-based workflow builder, rule editor, and versioned publishing process with impact analysis for bank fraud teams.